iPhone · Ads and tracking

Turn off personalized ads from Apple

Why it matters

Apple shows ads in the App Store, Apple News and Stocks. With this switch on, Apple uses what it knows about you to pick them.

If you leave it

Apple keeps tailoring its ads to you. The number of ads may stay the same either way.

Where to find it

  • Settings
  • Privacy & Security
  • Apple Advertising
    Turn off: “Personalized Ads”

Step by step

  • 1.
    Open Settings and tap Privacy & Security.
  • 2.
    Tap Apple Advertising.
  • 3.
    Turn off Personalized Ads.
Path from the official guide by Apple for iOS 26, as of 3 Oct 2026.
Open the guide on support.apple.com